//Artists are making creative companies apologize for using AI

Artists are making creative companies apologize for using AI

Artists have noted various inconsistencies with several of the dragon images in Wacom’s recent promotional campaign. | Image: Wacom

Popular drawing tablet manufacturer Wacom is the latest target being slammed by the digital art community after appearing to use AI-generated images in ads. Over the weekend, creatives across X (formerly Twitter) and TikTok noticed that Wacom was promoting its Intuos pen tablet with a dragon illustration that showed telltale marks of AI-generated images — such as questionable scale designs and fur blending unnaturally into other sections of the image.

Wacom deleted the images without explanation, fueling speculation that an industry-standard brand for artists was using tools widely criticized for replacing them. And it wasn’t the only AI controversy this weekend. Wizards of the Coast (WotC), the publisher behind Magic: The Gathering and D…

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