Alex Cooper’s Unwell Network will live within the media company Trending. | Image: The Unwell Network
Spotify’s leading female podcaster is branching out. Alex Cooper has launched a new Gen Z-focused podcast network called The Unwell Network, according to an announcement viewed by The Verge.
The new company will be a subsidiary of Trending, the media company that Cooper launched this year with her partner Matt Kaplan. Alix Earle and Madeline Argy — two TikTok personalities mostly popular with an audience born after Y2K — have come on board to host shows. Unwell has nabbed Studio71 former senior director of operations Moorea Mongelli to serve as its president.
“We’ve curated a slate of hosts we know will transform long form content as we know it. Our team is delighted to bring the Gen Z audience content tailored just for them,” said…