Image: Vjeran Pavic / The Verge
Ford announced price cuts for its F-150 Lightning truck that will reduce the listed price on some trims by almost $10,000. The company’s most affordable “Pro” trim is reduced from its previous MSRP of $59,974 to $49,995, and its highest “Platinum” with extended-range battery has dropped from $98,074 to $91,995.
The new prices aren’t the lowest the F-150 Lightning has been. At launch, the base Pro trim was announced at $40,000, but only a few were made at that price. And opting for an extended-range battery added $10,000 to the original $52,974 price of the XLT edition. Now, the same model’s MSRP starts at $69,995.
News of the price drops comes after we reported last month that many Ford F-150 Lightning reservation holders canceled their…