//Getty and Nvidia bring generative AI to stock photos

Getty and Nvidia bring generative AI to stock photos

Image: The Verge

Getty Images and Nvidia are deepening their AI partnership with the launch of Generative AI by iStock, a text-to-image platform specifically designed to make stock photos.

Generative AI by iStock builds on Getty’s first foray into AI image generation, Generative AI by Getty Images. The difference is that the image platform from iStock — a stock photo service owned by Getty — helps individual or single-seat users, unlike Getty Images, which is more of a multiuser enterprise solution.

Trained using Nvidia’s Picasso model, Generative AI by iStock only learned from Getty’s creative library and iStock’s stock photo library. It did not train on Getty’s editorial image library to prevent it from generating trademarks or known personalities.


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