HBO and Max content leader Casey Bloys. | Photo: Warner Bros. Discovery
HBO and Max content leader Casey Bloys is coming to the Code Conference next month to discuss the state of streaming and the company’s big rebrand with Vox senior correspondent Peter Kafka.
Bloys spent nearly two decades working on HBO’s programming and has overseen a parade of critical and cultural hits, from Game of Thrones to Succession. Now, he has to expand that sensibility to include programming that fits in the context of Max — the much broader new streaming service that includes a world of content from DC, Discovery, Food Network, and more.
The platform’s transformation into Max comes as streaming services are finally starting to feel some pressure. Their days of rapid growth and endless content budgets are behind them, and…