//I just watched the first interactive broadcast TV channel in the US

I just watched the first interactive broadcast TV channel in the US

That’s a whole navigable UI… on broadcast TV. | Photo by Alex Cranz / The Verge

If you happen to live in Las Vegas and have a TV with an ATSC 3.0 tuner, then, for the next few days, there will be a new channel on your TV. At first, the Roxi channel just appears to play music videos, but when you hit the pause button on your remote, the TV pauses — despite being a broadcast channel. There’s no DVR involved or app you need to download. And with the press of your remote, you can skip ahead to the next music video or even choose from other playlists, all within the broadcast channel. It’s something that’s been central to the promise of ATSC 3.0, and Roxi thinks it’s finally delivering.

Roxi CEO Rob Lewis knows a bit about music streaming. In the 2000s, he was the CEO of Omnifone, one of the first music streaming…

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