//Mercedes-Benz taps Will.i.am to create an ‘interactive musical experience’ for its cars

Mercedes-Benz taps Will.i.am to create an ‘interactive musical experience’ for its cars

Image: Mercedes-Benz AG

People love to play their music while driving, but unless you’re some sort of wizard with control over time and space, rarely does the beat actually match up with the rhythm of acceleration and steering. Mercedes-AMG aims to change that with a new “interactive musical experience” that it’s created along with musician and entrepreneur Will.i.am.

At CES this year, the automaker announced MBUX Sound Drive, a new feature that uses sensors and software to link music to driving. It’s hard to describe, but Mercedes says its composed musical tracks to pair with with regular functions like recuperation, acceleration, steering, and braking, turning the whole car — as Will.i.am puts it — into its own “orchestra.”

A new feature that uses sensors…

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