Illustration by Alex Castro / The Verge
Reddit is starting to test a new “Official” label that will make it easier to spot if an account is authentic. The new label will appear sitewide, meaning that it won’t be up to the moderators of individual subreddits to have to verify specific accounts.
“Starting today, we’re beginning early testing of placing a visual indicator on certain profiles to provide proof of authenticity, reduce impersonation, and increase transparency across the platform,” a Reddit admin (employee) wrote in a post. “This is currently only available to a *very* small (double-digit) number of profiles belonging to organizations with whom we already have existing relationships, and who are interested in engaging with redditors and communities on our platform.”