//The FTC proposes new rules to curb the monetization of children’s data

The FTC proposes new rules to curb the monetization of children’s data

Illustration by Alex Castro / The Verge

The Federal Trade Commission (FTC) has proposed new changes to the regulations it currently enforces under the Children’s Online Privacy Protection Act (COPPA), seeking to further limit the collection and use of children’s data by tech companies, especially when used for targeted advertising.

“Kids must be able to play and learn online without being endlessly tracked by companies looking to hoard and monetize their personal data,” FTC Chair Lina Khan said in the official announcement. According to Khan, the proposed changes would prevent companies “from outsourcing their responsibilities to parents” when it comes to managing children’s data.

According to the FTC, the agency received more than 175,000 public comments in 2019 when it…

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