//The iPhone 15 Pro case market is a minefield right now

The iPhone 15 Pro case market is a minefield right now

Two of these case makers guessed right, two did not.

Between Apple no longer making leather products and the utter disappointment of the new FineWoven case, there’s more opportunity this year for third-party iPhone case makers than perhaps ever before. But for a lot of manufacturers, the new Action Button in the iPhone 15 Pro and Pro Max is throwing a big old wrench into their plans.

Over the past week, I’ve received case samples from a number of companies, and it’s clear which ones bet correctly on the Action Button’s existence and which ones hedged their bets a little too hard on Apple sticking with the traditional ringer switch. Some brands, such as Nomad and MOFT, bet that Apple would replace the ringer switch with a button this year and designed their cases accordingly: there’s a…

Continue reading…