//Those new M3-equipped iMacs may be coming in October.

Those new M3-equipped iMacs may be coming in October.

Photo by Amelia Holowaty Krales / The Verge

Apple may do a new product launch in October, according to Bloomberg’s Mark Gurman in his Power On newsletter today, and he speculates that the focus of the presumably-post-iPhone 15 launch will be new Macs, hinting the M3-powered iMac may be among them. Gurman has previously written that Apple is planning to release an M3-powered iMac at the end of this year.

Gurman hedges pretty hard on this prediction, but the timing feels right. The last time we saw a new iMac was when Apple released its colorful redesign more than two years ago.

That doesn’t necessarily mean we’ll see any changes to the form factor this time around. In last week’s Power On, Gurman wrote that larger, potentially up to 32-inch iMacs won’t show up until late 2024, so…

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