//TikTok is adding text posts

TikTok is adding text posts

Image: TikTok

TikTok users can now post text-based updates in addition to videos and series of photos — just as platforms like Meta’s Threads are vying to take on Twitter’s microblogging dominance.

Text posts appear similar to Instagram Stories visually: users can add a background color, edit how text appears, and add music and stickers to the post. Posts have a 1,000-character limit (yes, I tested it to find out). Other users can also engage with the post similar to how they interact with video — by stitching, dueting, and commenting.

Seeing the company responsible for the tidal wave of shortform video add text features is interesting on its own, but the timing is worth noting. Platforms like Threads, Bluesky, Mastodon, and a litany of others are…

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