Fewer clerks, more ads. | Image: Walmart
Walmart is planning to plaster advertisements on its in-store self-checkout screens, TV demo walls, and other surfaces throughout its stores, as reported by CNBC.
“We can deliver Super Bowl-sized audiences every week,” Ryan Mayward, Walmart’s senior VP of retail media sales for Walmart Connect, the company’s ads division, tells CNBC. Walmart operates 4,684 stores in the US, not including its Sam’s Club warehouses and international locations. The company currently serves 240 million weekly customers in its stores worldwide.
Walmart plans to get ads onto approximately 170,000 screens throughout its stores and will also pump 30-second radio advertisements from store ceilings. Businesses interested in capturing audiences at the retailer’s…