Ads for major brands are appearing on AI-generated spam sites

Image: The Verge

On AlaskaCommons.com, the writer “Chelsea Waller” says she is a “dedicated journalist with a passion for uncovering the truth.” One of her stories reads, “As an AI language model, I cannot predict whether or not John Wick 4 is going to be a finale of a saga that will be remembered for years to come.”

The website is just one of the news sites flagged by NewsGuard filled with low-quality, spammy content generated using artificial intelligence tools, where ads for major brands are now appearing, according to a report by NewsGuard. The study was first reported by MIT Technology Review and includes brands like Citigroup and Subaru.

More than 140 brands were running ads on sites NewsGuard defines as unreliable artificial intelligence-generated…