Workers prepare to dismantle a large X logo on the roof of X headquarters on July 31st, 2023, in San Francisco, California. | Photo by Justin Sullivan/Getty Images
Well, that was fast. Twitter, which is currently rebranding itself to X, is now removing the giant, garishly-lit X logo that was placed on top of its San Francisco headquarters, as previously reported by CNBC and ABC7 News. The sign, rapidly erected and supported in part by sandbags, had already received complaints from residents living near the building.
According to the city’s complaint, Twitter repeatedly denied access to inspectors seeking access to the roof, explaining to them that the X logo was a “temporary lighted sign for an event.”