MrBeast’s 252 million YouTube subscribers are nipping at the heels of T-Series. | Photo by Chris Unger/Zuffa LLC via Getty Images

Despite his immense popularity and online presence, Jimmy Donaldson (aka MrBeast) has never been the most subscribed channel on YouTube — though that may not be the case for long. T-Series, India’s largest music label and movie studio, currently holds the top spot with 263 million YouTube subscribers, but MrBeast is rapidly closing in on that figure with 252 million subs.

With its leading position now threatened, T-Series published a new video on Monday encouraging viewers to subscribe to the channel. It opens with the quote “I want to put India and my people at the top of the international platform,” attributed to T-Series founder Gulshan Kumar (who passed away in 1997), before calling for prospective subscribers to “make history…

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