Illustration by Alex Castro / The Verge

Uber is bringing its all-electric luxury rideshare service to its biggest market yet: New York City. The launch will coincide with the rollout of new product features aimed at steering its customers toward greener choices when using Uber.

Uber first launched its Comfort Electric service, in which customers can hail trips in premium priced EVs like Tesla, Polestar, and Ford Mustang Mach-E, in May 2022. And since then, the service has rolled out in 41 cities, the latest now being New York.

The reason Uber hadn’t launched its upscale EV service in the Big Apple before today was that the city imposed a cap on the number of EV ridehail licenses handed out by the Taxi and Limousine Commission. But that cap has now been lifted, essentially…

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